Hypnotic Language Patterns for Advertising

Copywriting beyond features and benefits

  • How to Write Persuasive Advertising for Food (Part 3)

    Welcome back to our delectable journey into the art of persuasive food advertising. In the first parts, we explored the foundational elements of menu psychology and the powerful impact of sensory-rich words, health and diet descriptors, nostalgic phrases, geographic identifiers, and brand names. Now, in Part Three, we’re going to dive deeper, adding more advanced…

  • The Value of Happiness: Integrating Positive Psychology into Hypnotic Ad Copy

    Creating ad copy that not only captures attention but also compels action is vital. It’s not enough to be persuasive; your words need to vibrate on a deeper, emotional level. Today, we look into a transformative approach: integrating Positive Psychology into hypnotic ad copy. This marriage of science and art can elevate your copywriting, driving…

  • How to Write Persuasive Advertising for Food (Part 2)

    Perfect for restaurants and food products. This is a great recipe for creating delectable word descriptions without sounding weird. Throw in a few NLP language patterns to leaven the mix, and you’ve got meta-layers on meta-layers of rich, persuasive goodness. Let’s dig in… Findings in menu psychology tells us that diners actually enjoy the names…

  • Influential Advertising – Planting Seeds of Doubt

    Directly bashing competitors in your ads is considered a no-no. Doing so makes you and your offer look desperate, having the opposite effect of what you intended. But there are ways to indirectly, almost subliminally put down competitors. This pattern needs careful consideration and comparison of your offer and that of your competitors. The first…

  • How to Write Food Descriptions (Part 1)

    Let’s talk about food. Not just the sustenance, but the lifeblood of our existence, the heartbeat of our culture, the unspoken language that binds us. Writing about food is like painting with words, a delicate balance between poetry and precision. You have to make readers taste the food, smell it, feel the textures, and see…

  • The Secret to Making Your Audience Feel Like They’re ‘Part of the In-Crowd’: The Power of Social Influence

    Making your audience feel like part of an exclusive group—the “In-Crowd”— can be a powerful motivator. It’s not just about selling a product or a service; it’s about selling a sense of belonging and community. But how can you subtly weave this into your copy to not only catch the eye but also capture the…

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William Smith

Writer & Journalist