Hypnotic Language Patterns for Advertising

Copywriting beyond features and benefits

  • How to Sell Prevention

    Standard copywriting advice you’ll get regarding selling pain is to never sell prevention; always sell a solution to an immediate problem. The reason being that people are more motivated by the pain they’re in now rather than some future possible pain. In this case, mentioning the consequences of not taking action won’t work. “What’s the…

  • Harnessing NLP’s Submodalities of Space for High Impact Marketing

    NLP offers a treasure trove of strategies for enhancing communication effectiveness, one of which is the manipulation of the “Submodalities of Space.” This concept revolves around the idea that our perception of space—how we visualize objects, scenarios, or experiences in our mind’s eye—can significantly influence our emotional responses.  By tweaking these spatial submodalities, marketers, copywriters,…

  • Persuasive writing: Anchoring Objections to Your Competitors

    How would you like a quick and dirty way to plant objections in your prospects’ minds about your competition while at the same time you come out smelling like a rose? This language pattern can be used for any aspect of your ad, but it’s especially useful when your competition is hiding some sort of…

  • How to Use Positive Psychology in Your Advertising Copy

    As advertisers, our ultimate goal is to create compelling messages that resonate with our target audience, leading to increased brand awareness, customer engagement, and sales, right? One effective strategy to achieve this is by incorporating Positive Psychology principles into your copy. Positive Psychology focuses on promoting happiness, well-being, and personal growth. By tapping into these…

  • Advertising Language: Asking Why

    “Here we are, trapped in the amber of the moment. There is no why.” ~ Kurt Vonnegut In NLP therapeutic interventions, it’s considered bad form to ask clients “Why” questions. The reason being that answers to these types of questions tend to validate their behavior or their responses to the troubling situation. Questions like, “Why…

  • What Malcolm X taught me about marketing

    Malcolm X is widely known for his activism and advocacy for the civil rights of African Americans. However, his life and philosophy offer valuable lessons that extend far beyond social justice. In fact, there are many parallels between Malcolm X’s approach to activism and effective marketing strategies. At first glance, it might seem like there…

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William Smith

Writer & Journalist