Hypnotic Language Patterns for Advertising

Copywriting beyond features and benefits

  • Persuasion techniques: How to Shape People

    How to use shaping to change motivations Have you ever wondered how to change someone on a deep level, maybe getting them to try new behaviors or even breaking their own rules? Well, there is a psychological technique that can get people to believe they are a certain type of person. It’s called “Shaping”. With…

  • Free Special Report: 32 of the World’s Most Powerful Persuasion Techniques

      Discover the secrets to irresistible advertising  when you sign up for my free *Hypnotic Language Patterns for Advertising* newsletter today. Not only will you receive cutting-edge strategies that turn words into sales, but you’ll also get immediate access to my special report, “32 of the World’s Most Powerful Persuasion Techniques.” Imagine the impact when…

  • Positive Psychology: Building Excitement and Expectations: A Key to Captivating Your Audience

    One of the most powerful tools at your disposal is the ability to build excitement and expectations. This pattern can significantly increase your audience’s engagement and drive them to take action. Today, we’re going to explore how to make statements that create anticipation and excitement, making your copy more compelling and persuasive. Understanding the Pattern…

  • How to Model the Top Direct Response Copywriters

    Alright, buckle up. We’re about to dive into the gritty, no-nonsense world of direct response copywriting. I’m talking about the kind of copy that doesn’t just sit pretty on a page but grabs your reader by the collar and makes them take action. The kind of copy that rakes in sales and leaves your competitors…

  • How to write an Elevator Pitch using NLP Language Patterns

    What do you do when someone asks you what you do for a living? Do you—like most people—just tell them your job title or what you sell? I used to do this. Years ago, when I was taking my Master Practitioner’s course in Colorado, fellow course participants asked me what I did. I just said,…

  • Sales Technique – Wrapping a Sales Message Up

    One nice way of finishing your sales letter or website copy is to offer readers a choice. Either they can continue with their old, unpleasant way of doing things, go with your competitors and suffer the consequences; OR they can achieve the results they want by buying your product or service. The beauty of this…

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William Smith

Writer & Journalist