- Description
Do you know how the most successful restaurant and bar owners get you to part with the greatest amounts of your cash? Over the years, they have hired people in a fairly new psychological field called “Menu Engineering.”
They use everything from highly persuasive language, images, and the actual design of the menu to get you to buy the most expensive (or more items) than you originally planned…and feel good about it!
Would you like to know how they do it? Do you (or someone you know) own a restaurant, catering service, cafe, bistro, or pub? Here are all the tricks “Restaurant Consultants” use to help themselves and the restaurant owners get richer… and even create chains of restaurants around the country and around the world.
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