Category: Copywriting
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How a Positive Psychology Program Can Boost Your Social Media Marketing
You’ve heard the promises before. More clicks. Higher engagement. Loyal followers. Social media marketers are always chasing that next big idea—but let’s be honest: most of what’s out there is noise. What you need isn’t another hack or shiny new trend. You need a proven way to cut through the clutter, grab attention, and make…
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NLP Technique: Covertly Creating Desire
I’d like to show you a powerful language pattern that combines a Modal Operator of Possibility with a presupposition that creates in the recipient, as Dale Cargnegie would say… “an eager want…” This pattern is especially useful if you are in sales and copywriting as you are usually offering your prospects and customers a big…
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The Art of Paltering: Political Persuasion in Your Copywriting
In marketing and sales, the ability to persuade is both an art and a science. One technique that has gained attention in recent years is paltering—the strategic use of true statements to mislead or manipulate an audience. While the term might sound dubious, paltering can be a powerful tool when used responsibly. This article will…
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Uncork the Big Idea: A No-Nonsense Guide for Copywriters
Alright, let’s cut to the chase. You’re staring at a blank page, fingers hovering over the keyboard, waiting for that lightning bolt of brilliance to strike. You need the Big Idea—the kind that grabs your reader by the collar and doesn’t let go. But instead, you’re stuck, spinning your wheels in a mud pit…
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Why Are Advertisers Raving About This Language Pattern?
If you’ve studied copywriting and marketing, you’ve probably come across the advice of getting a prospect´s emotions involved. Unfortunately, many of these instructors don´t tell you how to do it. There are several ways to get prospects’ emotions stirred. One way is to pile on benefit after benefit of your product, so your readers-listeners’ mouths…
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Strengthen Your Copy with Weasel Words
In successful advertising, where every word is chosen for its ability to persuade and influence, there’s a certain class of words and phrases that can be immensely powerful when used wisely: weasel words. These often criticized terms are frequently labeled as vague or misleading, but when skillfully employed, they can make your copy stronger, more…
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Use Questions to Guide Thought: The Subtle Power of Persuasion
Questions are more than just tools for gathering information—they are a potent means of guiding thought, shaping perceptions, and influencing decisions. Master copywriters understand that the right question at the right time can subtly nudge a reader toward a desired conclusion without appearing forceful or direct. By embedding questions strategically within your copy, you invite…
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The Ultimate Persuasion Tool: How You Can Unlock the Power of This NLP Language Pattern Today
I couldn’t believe the power of this NLP language pattern when I first learned it. Neither will you. Recently, I received an email from Janet, a copywriter friend also based in New York City. She told me she discovered a language pattern that would be perfect for persuasive speech topics, as well as many…
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Using Suggestive Predicates in Advertising Language
Are you wondering how this post will help you create more persuasive ads? Has it ever occurred to you that reading this blog regularly will help you communicate and persuade more effectively, not only in your marketing messages but in your life as well? It has. Good. I’m glad I can help you. The first…
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The Power of the Unexpected: How to Use Surprising Words to Captivate Your Audience
Grabbing and holding your target audience’s attention is a constant challenge. Amid the barrage of advertisements and marketing messages, how can you ensure your content stands out? One effective strategy is the use of unexpected words. This technique leverages the element of surprise to engage your readers or listeners, creating memorable and impactful messages. The…