Category: Copywriting
-
Social Proof and Borrowing the Influencer Pattern
In the early twentieth century, nephew of Sigmund Freud and “the father of public relations” Edward Bernays stated, “If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.“ A century later this still holds true. People need leaders to look up to, leaders to…
-
Narrative Therapy for Copywriters…How to Reshape Your Customer’s Story for Maximum Persuasion
Great copywriting is about rewriting your audience’s reality. And one of the most powerful ways to do that comes from an unexpected source: Narrative Therapy. Developed by Michael White and David Epston, narrative therapy helps people reshape the stories they tell themselves. As a copywriter, you can use these same techniques to influence how customers…
-
Conveying Authority and Social Proof (even if you have none)
Here’s a language pattern that is useful if you are just starting out in a business, you have a new product you would like to market, or you would just like to add more force to your advertising, presentations, or sales pitch. As you probably know, from Cialdini’s book Influence: The Psychology of Persuasion that…
-
Asking Obvious Questions to Plant Doubts
One rule for powerful copywriting you often hear is to leave out modals (would, could, might, etc.) and conditionals (if) from your ads. Which of the following seems stronger to you? • What would you do if the economy collapses? • What will you do when the economy collapses? Pretty obvious, is it not? The…
-
Using Norman Vincent Peale’s Persuasion Secrets for Hypnotic Advertising: A Positive Psychology Blueprint
Norman Vincent Peale’s enduring influence wasn’t just about his message of positivity—it was about how he communicated it. By weaving his persuasive techniques with principles of Positive Psychology, Peale created an irresistible framework for transformation. What if you could adapt these same strategies to advertising? With hypnotic language patterns at the core, let’s explore how…
-
Primacy Effect & Recency Effect in Your Ads
If you would like more information on using the Primacy and Recency Effects in your marketing, read more below… Using the Primacy Effect to Create Buying States Imagine prospective customers actually getting charged up and eager to read your ad. How useful would that be to you? Do you think that if more people…
-
Presuppose failure to gain empathy with your prospects
What’s the best way to sell something? Empathy. Empathy is the ability to join someone, and not only see a person’s point of view, but also experience that person’s pain. You go beyond feeling sorry for that person (sympathy). You go deeper, seeking to understand that person’s pain until you are able to feel the…
-
How a Positive Psychology Program Can Boost Your Social Media Marketing
You’ve heard the promises before. More clicks. Higher engagement. Loyal followers. Social media marketers are always chasing that next big idea—but let’s be honest: most of what’s out there is noise. What you need isn’t another hack or shiny new trend. You need a proven way to cut through the clutter, grab attention, and make…
-
NLP Technique: Covertly Creating Desire
I’d like to show you a powerful language pattern that combines a Modal Operator of Possibility with a presupposition that creates in the recipient, as Dale Cargnegie would say… “an eager want…” This pattern is especially useful if you are in sales and copywriting as you are usually offering your prospects and customers a big…
-
The Art of Paltering: Political Persuasion in Your Copywriting
In marketing and sales, the ability to persuade is both an art and a science. One technique that has gained attention in recent years is paltering—the strategic use of true statements to mislead or manipulate an audience. While the term might sound dubious, paltering can be a powerful tool when used responsibly. This article will…