Hypnotic Language Patterns for Advertising

Copywriting beyond features and benefits

Category: Copywriting

  • 12 Hypnotic Phrases That Sell: Use Them in Your Next Campaign

      Alright, listen up. If you’re in the business of making money (and who isn’t?), then you need to understand the power of words. Not just any words, but the right words. The kind that grab your prospect by the lapels and make them beg to hand over their cash. Today, I’m going to give…

  • Persuasive Techniques: Create Ease/Eliminate Difficulty for Your Prospects

    People are lazy. But you already knew that. Anything that can make your ad easier to read and easier to act upon is what you want. As you also know, people would rather have something done for them than do it themselves. So if there is any way you can make your product or service…

  • How to Write Persuasive Advertising for Food (Part 3)

    Welcome back to our delectable journey into the art of persuasive food advertising. In the first parts, we explored the foundational elements of menu psychology and the powerful impact of sensory-rich words, health and diet descriptors, nostalgic phrases, geographic identifiers, and brand names. Now, in Part Three, we’re going to dive deeper, adding more advanced…

  • The Value of Happiness: Integrating Positive Psychology into Hypnotic Ad Copy

    Creating ad copy that not only captures attention but also compels action is vital. It’s not enough to be persuasive; your words need to vibrate on a deeper, emotional level. Today, we look into a transformative approach: integrating Positive Psychology into hypnotic ad copy. This marriage of science and art can elevate your copywriting, driving…

  • How to Write Persuasive Advertising for Food (Part 2)

    Perfect for restaurants and food products. This is a great recipe for creating delectable word descriptions without sounding weird. Throw in a few NLP language patterns to leaven the mix, and you’ve got meta-layers on meta-layers of rich, persuasive goodness. Let’s dig in… Findings in menu psychology tells us that diners actually enjoy the names…

  • Influential Advertising – Planting Seeds of Doubt

    Directly bashing competitors in your ads is considered a no-no. Doing so makes you and your offer look desperate, having the opposite effect of what you intended. But there are ways to indirectly, almost subliminally put down competitors. This pattern needs careful consideration and comparison of your offer and that of your competitors. The first…

  • This Website Tells Me You Want Higher Conversion Rates

    Here’s a technique that can make what you say or write sparkle. If you want to create a warm, fuzzy feeling inside your prospects, read on. On reading this technique, you might think it’s quaint or silly; Super Salespeople will tell you it’s money in the bank. And I think the people who create animated…

  • Mastering the Art of Anticipation: Building Excitement and Expectations in Copywriting

    The Power of Anticipation in Persuasive Writing and Copywriting Building anticipation involves crafting messages that promise future satisfaction. This technique is potent because it taps into the inherent human tendency to look forward to positive experiences. Anticipation generates a sense of excitement and eagerness, which can be more stimulating than the experience itself. In marketing,…

  • The Art of Subtlety or…How to Use Suggestion and Implication to Make Your Ad Copy More Effective

    The power of suggestion and implication can transform straightforward copywriting into a compelling sales pitch that subtly influences the audience. Mastering these techniques allows copywriters to weave psychological triggers throughout their message, engaging prospects on a deeper, almost subconscious level. Here, we look into how to effectively employ suggestion and implication to enhance your ad…

  • Plant Post Hypnotic Suggestions in Your Ads

    Has this ever happened to you? Somebody comes to your website, surf away and not buy anything? Or you’ve tried to convince somebody to take your advice…and they didn’t take it? Or how about when you send an email that definitely needs a reply, and the recipient doesn’t reply? Quite annoying, right? Well, today I’m…