Category: Copywriting
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Antimetabole: Master Your Marketing When You Market Your Mastery
The way you craft your message can make all the difference to its effectiveness. One rhetorical device that stands out for its impactful symmetry and memorable phrasing is “antimetabole.” (pronounced ‘anti-meta-bo-lee’) .This stylistic figure, which involves repeating a phrase in reverse order, not only adds a lyrical quality to your writing but also enhances the…
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Influential Advertising: Can You Use Conversational Postulates in Your Marketing?
As you probably know, questions are a fantastic tool to get your prospects involved in your copy, don’t you think? To crank up the power of your copywriting questions, you can add what are called “Conversational Postulates.” These are questions, that if taken literally, would require a yes/no answer, but in actuality, presuppose and produce…
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Ad Copywriting: Expert Rub Off
How would you like instant credibility? How would you like to take your learnings and have the people who taught you these learnings endorse you, even if you’ve never met them. . . even if they’re no longer with us? It all works with a simple language pattern and the meme that comes attached…
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Transform Product Features into Compelling “Triple” Benefits: A Guide for Copywriters to Power Up Their Skills
As a copywriter, your ability to convert the features of a product into appealing benefits can significantly influence the effectiveness of your content. This transformation is not just about listing what a product can do, but about showing your audience how it can enrich their lives. To do this effectively, you need to understand and…
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Harnessing the Power of Stacked Representations in Your Advertising
What are Stacked Representations? Stacked representations are a technique used in communication and advertising that layers positive mental images, one on top of another, to create a compelling narrative. It’s about building a ladder of appealing concepts that lead the listener or reader through a series of positive thoughts and feelings. Imagine the Possibilities Consider…
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No Other Advertising Claim Beats Parity Advertising
“Comparisons are odorous.” ~ Constable Dogberry Everyone selling a product or service should be able to differentiate themselves from all of their competitors. It’s smart business. But what if you can’t? What if you’re selling some sort of commodity item? Or you’re a copywriter who’s been given an assignment for a product that’s the same…
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Email Copywriting: PT Barnum Style!
P.T. Barnum, the legendary showman and entrepreneur, had a profound impact on the world of entertainment and beyond. As a master of showmanship, Barnum knew how to captivate audiences and leave a lasting impression. In this article, we’ll explore how his principles can be applied to email copywriting, helping you craft compelling emails that resonate…
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NLP Techniques–Many Benefits for the Price of One
Can’t come up with a ton of benefits for your product or service? No worries. Here’s an NLP Copywriting tip that allows your prospects to fill in the blanks: One of the things you’ll love/like/really enjoy about (YOUR PRODUCT/SERVICE) is (BENEFIT). EXAMPLE: “One of the things you’ll love about Arnold’s is our large selection of…
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Are you ready to use Double Binds in Your Marketing or Use Another Effective Persuasion Technique?
Grabbing attention and leading the audience toward a desired action is paramount. One fascinating technique to achieve this, inspired by the legendary psychiatrist Milton H. Erickson, is the use of Double Binds in ad copy. This strategy is not just about presenting choices; it’s about crafting those choices in such a way that, regardless of…
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How to Sell Prevention
Standard copywriting advice you’ll get regarding selling pain is to never sell prevention; always sell a solution to an immediate problem. The reason being that people are more motivated by the pain they’re in now rather than some future possible pain. In this case, mentioning the consequences of not taking action won’t work. “What’s the…