Category: Copywriting
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Persuasive writing: Anchoring Objections to Your Competitors
How would you like a quick and dirty way to plant objections in your prospects’ minds about your competition while at the same time you come out smelling like a rose? This language pattern can be used for any aspect of your ad, but it’s especially useful when your competition is hiding some sort of…
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Advertising Language: Asking Why
“Here we are, trapped in the amber of the moment. There is no why.” ~ Kurt Vonnegut In NLP therapeutic interventions, it’s considered bad form to ask clients “Why” questions. The reason being that answers to these types of questions tend to validate their behavior or their responses to the troubling situation. Questions like, “Why…
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Unlocking the Power of Presuppositions in Advertising 1: The Magic of Automation and Unconscious Influence
The art of persuasion often operates beneath the surface, weaving subtle cues into the fabric of communication. One potent technique at the disposal of marketers is the use of language patterns that presuppose certain states or actions. Particularly, words and phrases that imply automatic or unconscious processes can significantly enhance the persuasive impact of your…
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Break the Mold of Standard Non-Conformity
“If you want to be one of the non-conformists, then all you have to do is dress like us and listen to the same music as we do.” ~ Goth Kid in South Park episode Raisins Highly intelligent and innovative people like you already know that prospects and customers want to belong to a special…
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Mastering the Art of ‘Stop Commands’ in Marketing
Grabbing and holding your customer’s attention isn’t just important—it’s critical. This is where a sharp, no-nonsense approach cuts through the fluff. What you need is a strategy that’s direct, impactful, and immediately arresting. Enter the potent world of “Stop Commands.” The Power of ‘Stop’: Not Just a Word, But a Command When you inject “STOP”…
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How to Use Logical Levels in Advertising: Identity
In NLP’s Logical Levels (of Beliefs), the second highest level (after Spirituality) is Identity. Who you think you are and how you think of yourself. Influential copywriters from Robert Collier to Eugene Schwartz had known that attaching the products they were writing about to the identity of their prospects was just about the most powerful…