Category: Hypnotic Writing
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Social Proof and Borrowing the Influencer Pattern
In the early twentieth century, nephew of Sigmund Freud and “the father of public relations” Edward Bernays stated, “If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.“ A century later this still holds true. People need leaders to look up to, leaders to…
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“How to Be the One in 1,000 Who Stands Out”
Certain people get special treatment, better opportunities, and easier wins. They walk into a room, and things just work out for them. What if you could be one of them? The phrase “How to be the one person in 1,000 who can [X].” taps into something deep in the human mind: the need to feel…
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Primacy Effect & Recency Effect in Your Ads
If you would like more information on using the Primacy and Recency Effects in your marketing, read more below… Using the Primacy Effect to Create Buying States Imagine prospective customers actually getting charged up and eager to read your ad. How useful would that be to you? Do you think that if more people…
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How You Can Create Mesmerizing Presentations with Neuromarketing (Part 1)
How would you like to fascinate your audience in your next business presentation? Well, now you can. The ability to captivate and influence an audience is a critical skill. By understanding the psychological principles that govern human behavior, you can create presentations that not only engage but also persuade your audience. This guide draws on…
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The Invisible Script: How to Write Ads and Posts That Speak Directly to the Subconscious
As marketers, we’re always looking for ways to make our ads more effective. One powerful technique that’s often overlooked is the use of language that speaks directly to the subconscious mind. Our subconscious mind is responsible for many of our thoughts, emotions, and behaviors. It’s the part of our mind that stores memories, intuitions, and…
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The Art of Paltering: Political Persuasion in Your Copywriting
In marketing and sales, the ability to persuade is both an art and a science. One technique that has gained attention in recent years is paltering—the strategic use of true statements to mislead or manipulate an audience. While the term might sound dubious, paltering can be a powerful tool when used responsibly. This article will…
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Why Are Advertisers Raving About This Language Pattern?
If you’ve studied copywriting and marketing, you’ve probably come across the advice of getting a prospect´s emotions involved. Unfortunately, many of these instructors don´t tell you how to do it. There are several ways to get prospects’ emotions stirred. One way is to pile on benefit after benefit of your product, so your readers-listeners’ mouths…
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Using Suggestive Predicates in Advertising Language
Are you wondering how this post will help you create more persuasive ads? Has it ever occurred to you that reading this blog regularly will help you communicate and persuade more effectively, not only in your marketing messages but in your life as well? It has. Good. I’m glad I can help you. The first…
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Persuasive Writing – All Rich Copywriters Do This…
We all want to belong. It’s especially thrilling if we belong to an exclusive group, a group where outsiders aren’t welcome. Your job as a copywriter or marketer is to make prospects and customers feel they will be part of a special group – if they buy your products or services. You have to convince…
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Channel the Power of Positive Psychology for Your LinkedIn Profile
LinkedIn, where so many professionals strive to distinguish themselves, adopting innovative approaches is more important than ever. One such approach is the integration of Positive Psychology into your LinkedIn profile, a strategy that goes beyond traditional networking tactics. Positive Psychology, which explores the aspects of life that contribute to flourishing and fulfillment, offers unique insights…