Category: Hypnotic Writing
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What Harry Houdini Can Teach You About Promotion
As a copywriter, there’s a lot we can learn from Houdini’s promotional prowess. Here’s how you can incorporate his tactics into your own promotional strategies. Create a Persona Houdini understood the power of a compelling persona. He wasn’t just a magician; he was “The Handcuff King,” a master of escapes. This persona was larger than…
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Say No to Resistance and Reactance
This is going to be the best copywriting article you’ve ever read, and I guarantee I’ll convince you to buy my book by the time you finish. STOP. What was your internal experience after you read the above sentence? I’d bet you were annoyed and put up some resistance. (Notice the embedded command in the…
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Crafting Compelling Narratives: The Role of Positive Psychology in Storytelling for Advertising
As copywriters, we’re constantly striving to craft compelling narratives that click with our audience and drive results for our clients. But what makes a story truly compelling? The answer lies in the intersection of storytelling and positive psychology. By incorporating principles from positive psychology into our storytelling approach, we can create narratives that not only…
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How to Use “New” to Disparage Your Competition
How would you like—using just a few words—to have your readers, viewers, or listeners completely remove the idea of using your competition’s products? Normally, when we see or hear the word “new”, we tend to think of something positive. But there is a way to use “new” that can conjure up a whole slew of…
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The Hypnotic Power of Storytelling: How to Make Your Ad Copy More Engaging
In the dark alleys of the mind, stories weave their spells, binding the listener in a trance of anticipation and desire. The words, like a syringe to the vein, deliver their potent cocktail straight to the heart, bypassing the rational mind. This is the essence of storytelling in ad copy—an alchemical fusion of words and…