Category: Neuroscience
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Persuasion techniques: How to Shape People
How to use shaping to change motivations Have you ever wondered how to change someone on a deep level, maybe getting them to try new behaviors or even breaking their own rules? Well, there is a psychological technique that can get people to believe they are a certain type of person. It’s called “Shaping”. With…
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How to Use Positive Psychology in Your Advertising Copy
As advertisers, our ultimate goal is to create compelling messages that resonate with our target audience, leading to increased brand awareness, customer engagement, and sales, right? One effective strategy to achieve this is by incorporating Positive Psychology principles into your copy. Positive Psychology focuses on promoting happiness, well-being, and personal growth. By tapping into these…