Category: NLP Language Patterns
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Social Proof and Borrowing the Influencer Pattern
In the early twentieth century, nephew of Sigmund Freud and “the father of public relations” Edward Bernays stated, “If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.“ A century later this still holds true. People need leaders to look up to, leaders to…
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Conveying Authority and Social Proof (even if you have none)
Here’s a language pattern that is useful if you are just starting out in a business, you have a new product you would like to market, or you would just like to add more force to your advertising, presentations, or sales pitch. As you probably know, from Cialdini’s book Influence: The Psychology of Persuasion that…
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Asking Obvious Questions to Plant Doubts
One rule for powerful copywriting you often hear is to leave out modals (would, could, might, etc.) and conditionals (if) from your ads. Which of the following seems stronger to you? • What would you do if the economy collapses? • What will you do when the economy collapses? Pretty obvious, is it not? The…
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Presuppose failure to gain empathy with your prospects
What’s the best way to sell something? Empathy. Empathy is the ability to join someone, and not only see a person’s point of view, but also experience that person’s pain. You go beyond feeling sorry for that person (sympathy). You go deeper, seeking to understand that person’s pain until you are able to feel the…
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How a Positive Psychology Program Can Boost Your Social Media Marketing
You’ve heard the promises before. More clicks. Higher engagement. Loyal followers. Social media marketers are always chasing that next big idea—but let’s be honest: most of what’s out there is noise. What you need isn’t another hack or shiny new trend. You need a proven way to cut through the clutter, grab attention, and make…
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How to Convince Your Boss (and Coworkers) Meetings Are a Waste of Time Using NLP Techniques (Part One)
Meetings are often seen as a productivity black hole, sucking up valuable time without delivering tangible results. If you’re frustrated by endless meetings and want to convince your boss and coworkers that they could be spending their time more effectively, Neuro-linguistic Programming (NLP) can provide powerful tools to help you. Here’s a step-by-step guide to…
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NLP Technique: Covertly Creating Desire
I’d like to show you a powerful language pattern that combines a Modal Operator of Possibility with a presupposition that creates in the recipient, as Dale Cargnegie would say… “an eager want…” This pattern is especially useful if you are in sales and copywriting as you are usually offering your prospects and customers a big…
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How to Overcome Lack of Motivation in Prospective Customers
Here’s a language pattern that covertly introduces your desired outcome favorably to the reader or listener. It usually gets them to agree with what you want, whether it’s a belief you want them to take on, an action you want them to take, or an idea you want to plant in their minds. THIS IS…
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The Invisible Script: How to Write Ads and Posts That Speak Directly to the Subconscious
As marketers, we’re always looking for ways to make our ads more effective. One powerful technique that’s often overlooked is the use of language that speaks directly to the subconscious mind. Our subconscious mind is responsible for many of our thoughts, emotions, and behaviors. It’s the part of our mind that stores memories, intuitions, and…
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Strengthen Your Copy with Weasel Words
In successful advertising, where every word is chosen for its ability to persuade and influence, there’s a certain class of words and phrases that can be immensely powerful when used wisely: weasel words. These often criticized terms are frequently labeled as vague or misleading, but when skillfully employed, they can make your copy stronger, more…