Category: NLP Language Patterns
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How a Positive Psychology Program Can Boost Your Social Media Marketing
You’ve heard the promises before. More clicks. Higher engagement. Loyal followers. Social media marketers are always chasing that next big idea—but let’s be honest: most of what’s out there is noise. What you need isn’t another hack or shiny new trend. You need a proven way to cut through the clutter, grab attention, and make…
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How to Convince Your Boss (and Coworkers) Meetings Are a Waste of Time Using NLP Techniques (Part One)
Meetings are often seen as a productivity black hole, sucking up valuable time without delivering tangible results. If you’re frustrated by endless meetings and want to convince your boss and coworkers that they could be spending their time more effectively, Neuro-linguistic Programming (NLP) can provide powerful tools to help you. Here’s a step-by-step guide to…
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NLP Technique: Covertly Creating Desire
I’d like to show you a powerful language pattern that combines a Modal Operator of Possibility with a presupposition that creates in the recipient, as Dale Cargnegie would say… “an eager want…” This pattern is especially useful if you are in sales and copywriting as you are usually offering your prospects and customers a big…
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How to Overcome Lack of Motivation in Prospective Customers
Here’s a language pattern that covertly introduces your desired outcome favorably to the reader or listener. It usually gets them to agree with what you want, whether it’s a belief you want them to take on, an action you want them to take, or an idea you want to plant in their minds. THIS IS…
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The Invisible Script: How to Write Ads and Posts That Speak Directly to the Subconscious
As marketers, we’re always looking for ways to make our ads more effective. One powerful technique that’s often overlooked is the use of language that speaks directly to the subconscious mind. Our subconscious mind is responsible for many of our thoughts, emotions, and behaviors. It’s the part of our mind that stores memories, intuitions, and…
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Strengthen Your Copy with Weasel Words
In successful advertising, where every word is chosen for its ability to persuade and influence, there’s a certain class of words and phrases that can be immensely powerful when used wisely: weasel words. These often criticized terms are frequently labeled as vague or misleading, but when skillfully employed, they can make your copy stronger, more…
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Use Questions to Guide Thought: The Subtle Power of Persuasion
Questions are more than just tools for gathering information—they are a potent means of guiding thought, shaping perceptions, and influencing decisions. Master copywriters understand that the right question at the right time can subtly nudge a reader toward a desired conclusion without appearing forceful or direct. By embedding questions strategically within your copy, you invite…
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Using Suggestive Predicates in Advertising Language
Are you wondering how this post will help you create more persuasive ads? Has it ever occurred to you that reading this blog regularly will help you communicate and persuade more effectively, not only in your marketing messages but in your life as well? It has. Good. I’m glad I can help you. The first…
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Influential Advertising: Truisms about Sensations
I’m going to show you a powerful way to link emotions to outcomes so you can achieve your outcomes with the people you deal with. It’s a sort of elegant way of pacing and leading with your words. You can take certain–usually positive–universal emotional states and link them to what you want your readers/listeners to…
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Awareness Patterns in NLP: How to Use Them for Powerful Communication
Awareness patterns are a subtle yet highly effective NLP technique designed to gently lead your audience into a state of heightened awareness, often without them realizing it. By directing their attention in specific ways, you can guide them to consider ideas, perspectives, or actions that they might not have thought of on their own….