Category: NLP Language Patterns
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How to Write Persuasive Advertising for Food (Part 3)
Welcome back to our delectable journey into the art of persuasive food advertising. In the first parts, we explored the foundational elements of menu psychology and the powerful impact of sensory-rich words, health and diet descriptors, nostalgic phrases, geographic identifiers, and brand names. Now, in Part Three, we’re going to dive deeper, adding more advanced…
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How to Write Persuasive Advertising for Food (Part 2)
Perfect for restaurants and food products. This is a great recipe for creating delectable word descriptions without sounding weird. Throw in a few NLP language patterns to leaven the mix, and you’ve got meta-layers on meta-layers of rich, persuasive goodness. Let’s dig in… Findings in menu psychology tells us that diners actually enjoy the names…
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Influential Advertising – Planting Seeds of Doubt
Directly bashing competitors in your ads is considered a no-no. Doing so makes you and your offer look desperate, having the opposite effect of what you intended. But there are ways to indirectly, almost subliminally put down competitors. This pattern needs careful consideration and comparison of your offer and that of your competitors. The first…
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This Website Tells Me You Want Higher Conversion Rates
Here’s a technique that can make what you say or write sparkle. If you want to create a warm, fuzzy feeling inside your prospects, read on. On reading this technique, you might think it’s quaint or silly; Super Salespeople will tell you it’s money in the bank. And I think the people who create animated…
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Persuasive Writing: Don’t Use No Double Negatives
According to NLP, a higher percentage of any given population runs on a Moving Away Motivation (I certainly do). Knowing this, it behooves you to include negative motivation in your ads. If you don’t appeal to people’s negativity, you’re throwing lots of money away. Sure, it’s important to make big promises and load up your…
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9 Must-Know NLP Techniques That Can Skyrocket Your Ad Conversions
In digital marketing, you constantly need to seek innovative ways to connect with your audiences. Neuro-Linguistic Programming (NLP) offers a compelling toolkit. By understanding and utilizing the principles of NLP, marketers can dramatically enhance the effectiveness of their advertising efforts, leading to increased engagement and higher conversion rates. Here are nine must-know NLP techniques that…
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NLP Techniques–Pacing Prospect’s Immediate Experience to Get Agreement
As you sit there with your eyes focused on the computer screen in front of you, reading this blog post with your hand on the mouse deciding whether or not further reading will be worth your time, you realize how language patterns can bring enormous power to your advertising. . . The above sentence is…
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Plant Post Hypnotic Suggestions in Your Ads
Has this ever happened to you? Somebody comes to your website, surf away and not buy anything? Or you’ve tried to convince somebody to take your advice…and they didn’t take it? Or how about when you send an email that definitely needs a reply, and the recipient doesn’t reply? Quite annoying, right? Well, today I’m…
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Antimetabole: Master Your Marketing When You Market Your Mastery
The way you craft your message can make all the difference to its effectiveness. One rhetorical device that stands out for its impactful symmetry and memorable phrasing is “antimetabole.” (pronounced ‘anti-meta-bo-lee’) .This stylistic figure, which involves repeating a phrase in reverse order, not only adds a lyrical quality to your writing but also enhances the…