Category: NLP Language Patterns

As you probably know, questions are a fantastic tool to get your prospects involved in your copy, don’t you think? To crank up the power of your copywriting questions, you can add what are called “Conversational Postulates.” These are questions, that if taken literally, would require a yes/no answer, but in actuality, presuppose and produce…

What are Stacked Representations? Stacked representations are a technique used in communication and advertising that layers positive mental images, one on top of another, to create a compelling narrative. It’s about building a ladder of appealing concepts that lead the listener or reader through a series of positive thoughts and feelings. Imagine the Possibilities Consider…

Can’t come up with a ton of benefits for your product or service? No worries. Here’s an NLP Copywriting tip that allows your prospects to fill in the blanks: One of the things you’ll love/like/really enjoy about (YOUR PRODUCT/SERVICE) is (BENEFIT). EXAMPLE: “One of the things you’ll love about Arnold’s is our large selection of…

Grabbing attention and leading the audience toward a desired action is paramount. One fascinating technique to achieve this, inspired by the legendary psychiatrist Milton H. Erickson, is the use of Double Binds in ad copy. This strategy is not just about presenting choices; it’s about crafting those choices in such a way that, regardless of…

Standard copywriting advice you’ll get regarding selling pain is to never sell prevention; always sell a solution to an immediate problem. The reason being that people are more motivated by the pain they’re in now rather than some future possible pain. In this case, mentioning the consequences of not taking action won’t work. “What’s the…

How would you like a quick and dirty way to plant objections in your prospects’ minds about your competition while at the same time you come out smelling like a rose? This language pattern can be used for any aspect of your ad, but it’s especially useful when your competition is hiding some sort of…

The art of persuasion often operates beneath the surface, weaving subtle cues into the fabric of communication. One potent technique at the disposal of marketers is the use of language patterns that presuppose certain states or actions. Particularly, words and phrases that imply automatic or unconscious processes can significantly enhance the persuasive impact of your…

“If you want to be one of the non-conformists, then all you have to do is dress like us and listen to the same music as we do.” ~ Goth Kid in South Park episode Raisins Highly intelligent and innovative people like you already know that prospects and customers want to belong to a special…

Grabbing and holding your customer’s attention isn’t just important—it’s critical. This is where a sharp, no-nonsense approach cuts through the fluff. What you need is a strategy that’s direct, impactful, and immediately arresting. Enter the potent world of “Stop Commands.” The Power of ‘Stop’: Not Just a Word, But a Command When you inject “STOP”…

In NLP’s Logical Levels (of Beliefs), the second highest level (after Spirituality) is Identity. Who you think you are and how you think of yourself. Influential copywriters from Robert Collier to Eugene Schwartz had known that attaching the products they were writing about to the identity of their prospects was just about the most powerful…