Category: NLP Language Patterns
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How to Use Logical Levels in Advertising: Identity
In NLP’s Logical Levels (of Beliefs), the second highest level (after Spirituality) is Identity. Who you think you are and how you think of yourself. Influential copywriters from Robert Collier to Eugene Schwartz had known that attaching the products they were writing about to the identity of their prospects was just about the most powerful…
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“Unlocking the Subconscious… Mastering Ericksonian Truisms in Marketing for Deeper Connection and Influence”
Tapping into the subconscious mind of your target audience can significantly enhance the effectiveness of your message. One potent tool in achieving this is through the use of Milton Erickson’s language patterns, specifically focusing on “Truisms About Sensations and Time.” This approach leverages universal statements about sensations and time to create a connection with the…