Category: Sales Techniques
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Persuasion techniques: How to Shape People
How to use shaping to change motivations Have you ever wondered how to change someone on a deep level, maybe getting them to try new behaviors or even breaking their own rules? Well, there is a psychological technique that can get people to believe they are a certain type of person. It’s called “Shaping”. With…
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How to write an Elevator Pitch using NLP Language Patterns
What do you do when someone asks you what you do for a living? Do you—like most people—just tell them your job title or what you sell? I used to do this. Years ago, when I was taking my Master Practitioner’s course in Colorado, fellow course participants asked me what I did. I just said,…
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Sales Technique – Wrapping a Sales Message Up
One nice way of finishing your sales letter or website copy is to offer readers a choice. Either they can continue with their old, unpleasant way of doing things, go with your competitors and suffer the consequences; OR they can achieve the results they want by buying your product or service. The beauty of this…
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Hierarchy of Criteria: In Which Your Prospects Value Their Money More Than Your Product (and what you can do about it)
Let’s say that your prospects have an urgent problem your product can solve. They believe the claims you’re making about your product. Let’s also say that they have the money to buy your product. And that your product is sufficiently different enough (your USP) to separate it from your competitors. After all of that, they’re…
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The Power of Nostalgia: How to Tap into the Past to Drive Sales and Engagement
Nostalgia can be a powerful tool in copywriting, as it allows you to tap into the emotions and memories of your audience in a way that can be compelling and persuasive. Here are some tips for using nostalgia effectively in your copy: 1. Identify your target audience and the cultural touchstones that will resonate with…
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The Strange Tale of Using Opposites to Add Believability to Your Claims
Want a way to add some muscle and memorability to a claim you’re making? Just add the opposite of what is expected to supply some contrast. I’m not sure why this pattern works. Maybe it brings an objection out into the open. Maybe it allows people the promise of a goal without having to give…
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How to Write Compelling Smartphone Descriptions for Google Play Store and iPhone Store
Here’s a guide to creating effective descriptions for both the Google Play Store and the iPhone Store that go beyond the generic advice. Understand Your Audience Before you start writing, it’s crucial to know who your audience is. Are they tech-savvy users looking for the latest features, or are they everyday users who want simplicity…
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Crafting Desire Through Creation Stories
We often find ourselves ensnared in the allure of end results, the gleaming finish of the product ready for the consumer’s grasp. However, I urge you to consider the profound impact of unveiling the process behind the creation of a product. This narrative is not merely a tale of inception to completion; it is a…
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5 Neuromarketing Tactics Every Marketer Should Use NOW
As marketers, we need to go deep into the human psyche and understand what truly motivates people. Neuromarketing, the fusion of neuroscience and marketing, offers us a treasure trove of insights. Let’s explore five neuromarketing tactics that you can implement right now to enhance your marketing strategy. ➀ Leverage the Power of Mirror Neurons Mirror…