Category: Sales Techniques
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How to Use “New” to Disparage Your Competition
How would you like—using just a few words—to have your readers, viewers, or listeners completely remove the idea of using your competition’s products? Normally, when we see or hear the word “new”, we tend to think of something positive. But there is a way to use “new” that can conjure up a whole slew of…
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The Hypnotic Power of Rhetorical Questions: Can They Make Your Ad Copy More Engaging?
Rhetorical questions—those seemingly simple queries that don’t demand an answer—can hold immense power in the world of advertising. But why? How can a question that doesn’t seek a response engage, persuade, and ultimately convert your audience? Let’s delve into the hypnotic allure of rhetorical questions and explore how you can harness this potent tool to…
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Making Your Prospects Feel They Are Special
If you’ve been in the influence business for any length of time, you know how important it is to show “social proof”. This is where people in an unfamiliar situation will watch what other people are doing in order to make a decision. I’ve traveled to many countries around the globe and if I’m in…
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How to Introduce a Bulleted List
As you know, a bulleted list is a great way to sell something, especially online where most people scan a page. I think we’ve all bought many things when we saw a few of the enticing bullets that were presented. You also need a great way to introduce your bullets. Bullet introductions are a perfect…
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Persuasive Techniques: Create Ease/Eliminate Difficulty for Your Prospects
People are lazy. But you already knew that. Anything that can make your ad easier to read and easier to act upon is what you want. As you also know, people would rather have something done for them than do it themselves. So if there is any way you can make your product or service…
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How to Write a Speech That’s Incredibly Compelling Using Nested Loops
Whether it’s a best man speech, a graduation speech, or a business presentation, you’re probably going to have to give at least one speech in your life. Here’s a way to make it very persuasive: Who is your audience? What is the main idea you want them to walk away with? What state(s) do you…
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Neuromarketing Technique: Improve Your Business with the Power of Neologizing
It’s about crafting a term so distinctive and memorable that it sets your product or service apart in a saturated market. Understanding Neologizing Neologizing isn’t just about inventing words– it’s about encapsulating a complex idea or benefit into a simple, catchy term that sticks in the consumer’s mind. This technique leverages the psychological principle that…
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Persuasive Writing: Don’t Use No Double Negatives
According to NLP, a higher percentage of any given population runs on a Moving Away Motivation (I certainly do). Knowing this, it behooves you to include negative motivation in your ads. If you don’t appeal to people’s negativity, you’re throwing lots of money away. Sure, it’s important to make big promises and load up your…
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The Power of Priming: How to Set the Right Tone for Your Ad Copy
To capture the attention of your prospects is only half the battle. The true challenge lies in setting the right tone and influencing your audience’s perception from the outset. This is where the power of priming comes into play. Priming, a psychological phenomenon, involves exposure to one stimulus influencing the response to a subsequent stimulus….
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Mastering the Art of Anticipation: Building Excitement and Expectations in Copywriting
The Power of Anticipation in Persuasive Writing and Copywriting Building anticipation involves crafting messages that promise future satisfaction. This technique is potent because it taps into the inherent human tendency to look forward to positive experiences. Anticipation generates a sense of excitement and eagerness, which can be more stimulating than the experience itself. In marketing,…