Category: Sales Techniques
-
The Strange Tale of Using Opposites to Add Believability to Your Claims
Want a way to add some muscle and memorability to a claim you’re making? Just add the opposite of what is expected to supply some contrast. I’m not sure why this pattern works. Maybe it brings an objection out into the open. Maybe it allows people the promise of a goal without having to give…
-
How to Write Compelling Smartphone Descriptions for Google Play Store and iPhone Store
Here’s a guide to creating effective descriptions for both the Google Play Store and the iPhone Store that go beyond the generic advice. Understand Your Audience Before you start writing, it’s crucial to know who your audience is. Are they tech-savvy users looking for the latest features, or are they everyday users who want simplicity…
-
Crafting Desire Through Creation Stories
We often find ourselves ensnared in the allure of end results, the gleaming finish of the product ready for the consumer’s grasp. However, I urge you to consider the profound impact of unveiling the process behind the creation of a product. This narrative is not merely a tale of inception to completion; it is a…
-
5 Neuromarketing Tactics Every Marketer Should Use NOW
As marketers, we need to go deep into the human psyche and understand what truly motivates people. Neuromarketing, the fusion of neuroscience and marketing, offers us a treasure trove of insights. Let’s explore five neuromarketing tactics that you can implement right now to enhance your marketing strategy. ➀ Leverage the Power of Mirror Neurons Mirror…
-
How to Use “New” to Disparage Your Competition
How would you like—using just a few words—to have your readers, viewers, or listeners completely remove the idea of using your competition’s products? Normally, when we see or hear the word “new”, we tend to think of something positive. But there is a way to use “new” that can conjure up a whole slew of…
-
The Hypnotic Power of Rhetorical Questions: Can They Make Your Ad Copy More Engaging?
Rhetorical questions—those seemingly simple queries that don’t demand an answer—can hold immense power in the world of advertising. But why? How can a question that doesn’t seek a response engage, persuade, and ultimately convert your audience? Let’s delve into the hypnotic allure of rhetorical questions and explore how you can harness this potent tool to…
-
Making Your Prospects Feel They Are Special
If you’ve been in the influence business for any length of time, you know how important it is to show “social proof”. This is where people in an unfamiliar situation will watch what other people are doing in order to make a decision. I’ve traveled to many countries around the globe and if I’m in…
-
How to Introduce a Bulleted List
As you know, a bulleted list is a great way to sell something, especially online where most people scan a page. I think we’ve all bought many things when we saw a few of the enticing bullets that were presented. You also need a great way to introduce your bullets. Bullet introductions are a perfect…
-
Persuasive Techniques: Create Ease/Eliminate Difficulty for Your Prospects
People are lazy. But you already knew that. Anything that can make your ad easier to read and easier to act upon is what you want. As you also know, people would rather have something done for them than do it themselves. So if there is any way you can make your product or service…