Category: Sales Techniques
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How to Write a Speech That’s Incredibly Compelling Using Nested Loops
Whether it’s a best man speech, a graduation speech, or a business presentation, you’re probably going to have to give at least one speech in your life. Here’s a way to make it very persuasive: Who is your audience? What is the main idea you want them to walk away with? What state(s) do you…
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Neuromarketing Technique: Improve Your Business with the Power of Neologizing
It’s about crafting a term so distinctive and memorable that it sets your product or service apart in a saturated market. Understanding Neologizing Neologizing isn’t just about inventing words– it’s about encapsulating a complex idea or benefit into a simple, catchy term that sticks in the consumer’s mind. This technique leverages the psychological principle that…
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Persuasive Writing: Don’t Use No Double Negatives
According to NLP, a higher percentage of any given population runs on a Moving Away Motivation (I certainly do). Knowing this, it behooves you to include negative motivation in your ads. If you don’t appeal to people’s negativity, you’re throwing lots of money away. Sure, it’s important to make big promises and load up your…
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The Power of Priming: How to Set the Right Tone for Your Ad Copy
To capture the attention of your prospects is only half the battle. The true challenge lies in setting the right tone and influencing your audience’s perception from the outset. This is where the power of priming comes into play. Priming, a psychological phenomenon, involves exposure to one stimulus influencing the response to a subsequent stimulus….
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Mastering the Art of Anticipation: Building Excitement and Expectations in Copywriting
The Power of Anticipation in Persuasive Writing and Copywriting Building anticipation involves crafting messages that promise future satisfaction. This technique is potent because it taps into the inherent human tendency to look forward to positive experiences. Anticipation generates a sense of excitement and eagerness, which can be more stimulating than the experience itself. In marketing,…
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The Art of Subtlety or…How to Use Suggestion and Implication to Make Your Ad Copy More Effective
The power of suggestion and implication can transform straightforward copywriting into a compelling sales pitch that subtly influences the audience. Mastering these techniques allows copywriters to weave psychological triggers throughout their message, engaging prospects on a deeper, almost subconscious level. Here, we look into how to effectively employ suggestion and implication to enhance your ad…
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Create a Sense of Belonging – Make Your Audience Feel Like They’re Part of a Community
But how do we tap into this deep-seated need? How do we create a sense of belonging that resonates with our audience, making them feel like they’re part of something bigger than themselves? The answer lies in understanding the psychology of belonging. You see, when we feel like we belong, our brains release a cocktail…
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Ad Copywriting: Expert Rub Off
How would you like instant credibility? How would you like to take your learnings and have the people who taught you these learnings endorse you, even if you’ve never met them. . . even if they’re no longer with us? It all works with a simple language pattern and the meme that comes attached…
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Transform Product Features into Compelling “Triple” Benefits: A Guide for Copywriters to Power Up Their Skills
As a copywriter, your ability to convert the features of a product into appealing benefits can significantly influence the effectiveness of your content. This transformation is not just about listing what a product can do, but about showing your audience how it can enrich their lives. To do this effectively, you need to understand and…
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No Other Advertising Claim Beats Parity Advertising
“Comparisons are odorous.” ~ Constable Dogberry Everyone selling a product or service should be able to differentiate themselves from all of their competitors. It’s smart business. But what if you can’t? What if you’re selling some sort of commodity item? Or you’re a copywriter who’s been given an assignment for a product that’s the same…