Category: Sales Techniques
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Advertising Language: Asking Why
“Here we are, trapped in the amber of the moment. There is no why.” ~ Kurt Vonnegut In NLP therapeutic interventions, it’s considered bad form to ask clients “Why” questions. The reason being that answers to these types of questions tend to validate their behavior or their responses to the troubling situation. Questions like, “Why…
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What Malcolm X taught me about marketing
Malcolm X is widely known for his activism and advocacy for the civil rights of African Americans. However, his life and philosophy offer valuable lessons that extend far beyond social justice. In fact, there are many parallels between Malcolm X’s approach to activism and effective marketing strategies. At first glance, it might seem like there…
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Neuromarketing Strategies for Real Estate Agents: Selling More by Understanding the Brain
If you are a real estate agent, understanding your client’s deepest needs and desires can give you a significant edge in a competitive market. Neuromarketing, the application of neuroscience to marketing, offers insights into how consumers make purchasing decisions. This article explores practical neuromarketing techniques that can help real estate agents connect more effectively with…