Hypnotic Language Patterns for Advertising

Copywriting beyond features and benefits

  • How to Write Food Descriptions (Part 1)

    Let’s talk about food. Not just the sustenance, but the lifeblood of our existence, the heartbeat of our culture, the unspoken language that binds us. Writing about food is like painting with words, a delicate balance between poetry and precision. You have to make readers taste the food, smell it, feel the textures, and see…

  • The Secret to Making Your Audience Feel Like They’re ‘Part of the In-Crowd’: The Power of Social Influence

    Making your audience feel like part of an exclusive group—the “In-Crowd”— can be a powerful motivator. It’s not just about selling a product or a service; it’s about selling a sense of belonging and community. But how can you subtly weave this into your copy to not only catch the eye but also capture the…

  • This Website Tells Me You Want Higher Conversion Rates

    Here’s a technique that can make what you say or write sparkle. If you want to create a warm, fuzzy feeling inside your prospects, read on. On reading this technique, you might think it’s quaint or silly; Super Salespeople will tell you it’s money in the bank. And I think the people who create animated…

  • Neuromarketing Technique: Improve Your Business with the Power of Neologizing

    It’s about crafting a term so distinctive and memorable that it sets your product or service apart in a saturated market. Understanding Neologizing Neologizing isn’t just about inventing words– it’s about encapsulating a complex idea or benefit into a simple, catchy term that sticks in the consumer’s mind. This technique leverages the psychological principle that…

  • Persuasive Writing: Don’t Use No Double Negatives

    According to NLP, a higher percentage of any given population runs on a Moving Away Motivation (I certainly do). Knowing this, it behooves you to include negative motivation in your ads. If you don’t appeal to people’s negativity, you’re throwing lots of money away. Sure, it’s important to make big promises and load up your…

  • 9 Must-Know NLP Techniques That Can Skyrocket Your Ad Conversions

    In digital marketing, you constantly need to seek innovative ways to connect with your audiences. Neuro-Linguistic Programming (NLP) offers a compelling toolkit. By understanding and utilizing the principles of NLP, marketers can dramatically enhance the effectiveness of their advertising efforts, leading to increased engagement and higher conversion rates. Here are nine must-know NLP techniques that…

Follow Me On Instagram

@WillamSmith

This is how it all started…

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas sed fringilla velit, eget pulvinar lacus. Nulla risus nunc, accumsan eget eros eu, finibus efficitur leo. Fusce eget vehicula est, ac auctor augue. Praesent tincidunt non nulla eu aliquet. Mauris libero nisl, pellentesque et consectetur vitae, pulvinar eget massa. Quisque non pharetra ex. Nam quis ipsum luctus, consectetur elit nec, interdum justo. Vivamus ac cursus purus. Pellentesque in justo mauris. Vivamus vitae imperdiet nisl. Ut eget leo sollicitudin, rutrum est id, sagittis turpis.

Quisque iaculis rhoncus sem et elementum. Nullam non ante consequat, aliquet sapien at, tincidunt elit. Aliquam pharetra lobortis lorem, ac scelerisque metus pretium quis. Maecenas vitae dui vel tellus viverra tincidunt in et quam. Aliquam sed urna id lacus tempor mollis vel nec nisi. Phasellus sed urna nec ligula egestas accumsan sed eu ante. Mauris sit amet nisi lorem. Curabitur feugiat ante sed eros tincidunt, ac facilisis enim iaculis. Nulla sodales ac lectus sit amet dictum. In volutpat urna vel leo egestas sagittis. Praesent ornare vulputate massa, non bibendum libero egestas in. Suspendisse semper, ante et faucibus aliquam, risus ligula bibendum eros, id varius lacus eros nec leo. Sed sit amet nibh in lorem ornare congue. Mauris nec massa auctor, interdum erat vitae, tristique tortor. Aliquam accumsan nec velit ut volutpat.

William Smith

Writer & Journalist