Hypnotic Language Patterns for Advertising

Copywriting beyond features and benefits

  • Social Proof and Borrowing the Influencer Pattern

    In the early twentieth century, nephew of Sigmund Freud and “the father of public relations” Edward Bernays stated, “If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.“ A century later this still holds true. People need leaders to look up to, leaders to…

  • Narrative Therapy for Copywriters…How to Reshape Your Customer’s Story for Maximum Persuasion

    Great copywriting is about rewriting your audience’s reality. And one of the most powerful ways to do that comes from an unexpected source: Narrative Therapy. Developed by Michael White and David Epston, narrative therapy helps people reshape the stories they tell themselves. As a copywriter, you can use these same techniques to influence how customers…

  • “How to Be the One in 1,000 Who Stands Out”

    Certain people get special treatment, better opportunities, and easier wins. They walk into a room, and things just work out for them. What if you could be one of them? The phrase “How to be the one person in 1,000 who can [X].” taps into something deep in the human mind: the need to feel…

  • Conveying Authority and Social Proof (even if you have none)

    Here’s a language pattern that is useful if you are just starting out in a business, you have a new product you would like to market, or you would just like to add more force to your advertising, presentations, or sales pitch. As you probably know, from Cialdini’s book Influence: The Psychology of Persuasion that…

  • Asking Obvious Questions to Plant Doubts

    One rule for powerful copywriting you often hear is to leave out modals (would, could, might, etc.) and conditionals (if) from your ads. Which of the following seems stronger to you? • What would you do if the economy collapses? • What will you do when the economy collapses? Pretty obvious, is it not? The…

  • Using Norman Vincent Peale’s Persuasion Secrets for Hypnotic Advertising: A Positive Psychology Blueprint

    Norman Vincent Peale’s enduring influence wasn’t just about his message of positivity—it was about how he communicated it. By weaving his persuasive techniques with principles of Positive Psychology, Peale created an irresistible framework for transformation. What if you could adapt these same strategies to advertising? With hypnotic language patterns at the core, let’s explore how…

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William Smith

Writer & Journalist