Hypnotic Language Patterns for Advertising

Copywriting beyond features and benefits

  • Influential Advertising: Truisms about Sensations

    I’m going to show you a powerful way to link emotions to outcomes so you can achieve your outcomes with the people you deal with. It’s a sort of elegant way of pacing and leading with your words. You can take certain–usually positive–universal emotional states and link them to what you want your readers/listeners to…

  • Awareness Patterns in NLP: How to Use Them for Powerful Communication

      Awareness patterns are a subtle yet highly effective NLP technique designed to gently lead your audience into a state of heightened awareness, often without them realizing it. By directing their attention in specific ways, you can guide them to consider ideas, perspectives, or actions that they might not have thought of on their own….

  • Persuasion techniques: How to Shape People

    How to use shaping to change motivations Have you ever wondered how to change someone on a deep level, maybe getting them to try new behaviors or even breaking their own rules? Well, there is a psychological technique that can get people to believe they are a certain type of person. It’s called “Shaping”. With…

  • Free Special Report: 32 of the World’s Most Powerful Persuasion Techniques

      Discover the secrets to irresistible advertising  when you sign up for my free *Hypnotic Language Patterns for Advertising* newsletter today. Not only will you receive cutting-edge strategies that turn words into sales, but you’ll also get immediate access to my special report, “32 of the World’s Most Powerful Persuasion Techniques.” Imagine the impact when…

  • Positive Psychology: Building Excitement and Expectations: A Key to Captivating Your Audience

    One of the most powerful tools at your disposal is the ability to build excitement and expectations. This pattern can significantly increase your audience’s engagement and drive them to take action. Today, we’re going to explore how to make statements that create anticipation and excitement, making your copy more compelling and persuasive. Understanding the Pattern…

  • How to Model the Top Direct Response Copywriters

    Alright, buckle up. We’re about to dive into the gritty, no-nonsense world of direct response copywriting. I’m talking about the kind of copy that doesn’t just sit pretty on a page but grabs your reader by the collar and makes them take action. The kind of copy that rakes in sales and leaves your competitors…

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William Smith

Writer & Journalist