Hypnotic Language Patterns for Advertising

Copywriting beyond features and benefits

  • How to Use “New” to Disparage Your Competition

    How would you like—using just a few words—to have your readers, viewers, or listeners completely remove the idea of using your competition’s products? Normally, when we see or hear the word “new”, we tend to think of something positive. But there is a way to use “new” that can conjure up a whole slew of…

  • The Hypnotic Power of Storytelling: How to Make Your Ad Copy More Engaging

    In the dark alleys of the mind, stories weave their spells, binding the listener in a trance of anticipation and desire. The words, like a syringe to the vein, deliver their potent cocktail straight to the heart, bypassing the rational mind. This is the essence of storytelling in ad copy—an alchemical fusion of words and…

  • The Hypnotic Power of Rhetorical Questions: Can They Make Your Ad Copy More Engaging?

    Rhetorical questions—those seemingly simple queries that don’t demand an answer—can hold immense power in the world of advertising. But why? How can a question that doesn’t seek a response engage, persuade, and ultimately convert your audience? Let’s delve into the hypnotic allure of rhetorical questions and explore how you can harness this potent tool to…

  • Making Your Prospects Feel They Are Special

    If you’ve been in the influence business for any length of time, you know how important it is to show “social proof”. This is where people in an unfamiliar situation will watch what other people are doing in order to make a decision. I’ve traveled to many countries around the globe and if I’m in…

  • How to Introduce a Bulleted List

    As you know, a bulleted list is a great way to sell something, especially online where most people scan a page. I think we’ve all bought many things when we saw a few of the enticing bullets that were presented. You also need a great way to introduce your bullets. Bullet introductions are a perfect…

  • 12 Hypnotic Phrases That Sell: Use Them in Your Next Campaign

      Alright, listen up. If you’re in the business of making money (and who isn’t?), then you need to understand the power of words. Not just any words, but the right words. The kind that grab your prospect by the lapels and make them beg to hand over their cash. Today, I’m going to give…

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William Smith

Writer & Journalist