Hypnotic Language Patterns for Advertising

Copywriting beyond features and benefits

  • Primacy Effect & Recency Effect in Your Ads

      If you would like more information on using the Primacy and Recency Effects in your marketing, read more below… Using the Primacy Effect to Create Buying States Imagine prospective customers actually getting charged up and eager to read your ad. How useful would that be to you? Do you think that if more people…

  • Presuppose failure to gain empathy with your prospects

    What’s the best way to sell something? Empathy. Empathy is the ability to join someone, and not only see a person’s point of view, but also experience that person’s pain. You go beyond feeling sorry for that person (sympathy). You go deeper, seeking to understand that person’s pain until you are able to feel the…

  • How a Positive Psychology Program Can Boost Your Social Media Marketing

    You’ve heard the promises before. More clicks. Higher engagement. Loyal followers. Social media marketers are always chasing that next big idea—but let’s be honest: most of what’s out there is noise. What you need isn’t another hack or shiny new trend. You need a proven way to cut through the clutter, grab attention, and make…

  • How to Convince Your Boss (and Coworkers) Meetings Are a Waste of Time Using NLP Techniques (Part One)

    Meetings are often seen as a productivity black hole, sucking up valuable time without delivering tangible results. If you’re frustrated by endless meetings and want to convince your boss and coworkers that they could be spending their time more effectively, Neuro-linguistic Programming (NLP) can provide powerful tools to help you. Here’s a step-by-step guide to…

  • NLP Technique: Covertly Creating Desire

    I’d like to show you a powerful language pattern that combines a Modal Operator of Possibility with a presupposition that creates in the recipient, as Dale Cargnegie would say… “an eager want…” This pattern is especially useful if you are in sales and copywriting as you are usually offering your prospects and customers a big…

  • How to Overcome Lack of Motivation in Prospective Customers

    Here’s a language pattern that covertly introduces your desired outcome favorably to the reader or listener. It usually gets them to agree with what you want, whether it’s a belief you want them to take on, an action you want them to take, or an idea you want to plant in their minds. THIS IS…

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William Smith

Writer & Journalist