Hypnotic Language Patterns for Advertising

Copywriting beyond features and benefits

  • Using Suggestive Predicates in Advertising Language

    Are you wondering how this post will help you create more persuasive ads? Has it ever occurred to you that reading this blog regularly will help you communicate and persuade more effectively, not only in your marketing messages but in your life as well? It has. Good. I’m glad I can help you. The first…

  • The Power of the Unexpected: How to Use Surprising Words to Captivate Your Audience

    Grabbing and holding your target audience’s attention is a constant challenge. Amid the barrage of advertisements and marketing messages, how can you ensure your content stands out? One effective strategy is the use of unexpected words. This technique leverages the element of surprise to engage your readers or listeners, creating memorable and impactful messages. The…

  • Make Your Claims More Acceptable by Quoting “Experts”

      We take the very best of what people do, synthesize it down, make it learnable and share it with each other – and that is what the real future of what NLP will be and it’s gonna stay that way!” – Richard Bandler You know what you can do to make prospects believe your…

  • Influential Advertising: Truisms about Sensations

    I’m going to show you a powerful way to link emotions to outcomes so you can achieve your outcomes with the people you deal with. It’s a sort of elegant way of pacing and leading with your words. You can take certain–usually positive–universal emotional states and link them to what you want your readers/listeners to…

  • Awareness Patterns in NLP: How to Use Them for Powerful Communication

      Awareness patterns are a subtle yet highly effective NLP technique designed to gently lead your audience into a state of heightened awareness, often without them realizing it. By directing their attention in specific ways, you can guide them to consider ideas, perspectives, or actions that they might not have thought of on their own….

  • Persuasion techniques: How to Shape People

    How to use shaping to change motivations Have you ever wondered how to change someone on a deep level, maybe getting them to try new behaviors or even breaking their own rules? Well, there is a psychological technique that can get people to believe they are a certain type of person. It’s called “Shaping”. With…

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William Smith

Writer & Journalist