Hypnotic Language Patterns for Advertising

Copywriting beyond features and benefits

  • Strengthen Your Copy with Weasel Words

    In successful advertising, where every word is chosen for its ability to persuade and influence, there’s a certain class of words and phrases that can be immensely powerful when used wisely: weasel words. These often criticized terms are frequently labeled as vague or misleading, but when skillfully employed, they can make your copy stronger, more…

  • Use Questions to Guide Thought: The Subtle Power of Persuasion

    Questions are more than just tools for gathering information—they are a potent means of guiding thought, shaping perceptions, and influencing decisions. Master copywriters understand that the right question at the right time can subtly nudge a reader toward a desired conclusion without appearing forceful or direct. By embedding questions strategically within your copy, you invite…

  • The Ultimate Persuasion Tool: How You Can Unlock the Power of This NLP Language Pattern Today

      I couldn’t believe the power of this NLP language pattern when I first learned it. Neither will you. Recently, I received an email from Janet, a copywriter friend also based in New York City. She told me she discovered a language pattern that would be perfect for persuasive speech topics, as well as many…

  • Using Suggestive Predicates in Advertising Language

    Are you wondering how this post will help you create more persuasive ads? Has it ever occurred to you that reading this blog regularly will help you communicate and persuade more effectively, not only in your marketing messages but in your life as well? It has. Good. I’m glad I can help you. The first…

  • The Power of the Unexpected: How to Use Surprising Words to Captivate Your Audience

    Grabbing and holding your target audience’s attention is a constant challenge. Amid the barrage of advertisements and marketing messages, how can you ensure your content stands out? One effective strategy is the use of unexpected words. This technique leverages the element of surprise to engage your readers or listeners, creating memorable and impactful messages. The…

  • Make Your Claims More Acceptable by Quoting “Experts”

      We take the very best of what people do, synthesize it down, make it learnable and share it with each other – and that is what the real future of what NLP will be and it’s gonna stay that way!” – Richard Bandler You know what you can do to make prospects believe your…

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William Smith

Writer & Journalist