Hypnotic Language Patterns for Advertising

Copywriting beyond features and benefits

  • Neuromarketing Strategies for Real Estate Agents: Selling More by Understanding the Brain

    If you are a real estate agent, understanding your client’s deepest needs and desires can give you a significant edge in a competitive market. Neuromarketing, the application of neuroscience to marketing, offers insights into how consumers make purchasing decisions. This article explores practical neuromarketing techniques that can help real estate agents connect more effectively with…

  • Mastering the Art of ‘Stop Commands’ in Marketing

    Grabbing and holding your customer’s attention isn’t just important—it’s critical. This is where a sharp, no-nonsense approach cuts through the fluff. What you need is a strategy that’s direct, impactful, and immediately arresting. Enter the potent world of “Stop Commands.” The Power of ‘Stop’: Not Just a Word, But a Command When you inject “STOP”…

  • How to Use Logical Levels in Advertising: Identity

    In NLP’s Logical Levels (of Beliefs), the second highest level (after Spirituality) is Identity. Who you think you are and how you think of yourself. Influential copywriters from Robert Collier to Eugene Schwartz had known that attaching the products they were writing about to the identity of their prospects was just about the most powerful…

  • Size Does Matter (But Not How You Think)

    In neuromarketing, understanding the art of comparison is non-negotiable. The dichotomy ranges from pleasure to pain, comfort to discomfort, and every conceivable contrast in between. The internal dialogue of a prospective customer is incessantly buzzing with comparisons: “Will this product elevate my status?” “Can it enhance my wellbeing?” “Will it accord me greater respect?”  While…

  • What is Neuro-Marketing and how can it give you an advantage?

    Are you interested in learning about the fascinating field of neuromarketing? You’ve come to the right place! Neuromarketing is a exciting way for businesses to understand consumer behavior and create more effective marketing strategies. So, what exactly is neuromarketing? Well, it’s the application of neuroscience principles to marketing and advertising. By using techniques like fMRI,…

  • “Unlocking the Subconscious… Mastering Ericksonian Truisms in Marketing for Deeper Connection and Influence”

    Tapping into the subconscious mind of your target audience can significantly enhance the effectiveness of your message. One potent tool in achieving this is through the use of Milton Erickson’s language patterns, specifically focusing on “Truisms About Sensations and Time.” This approach leverages universal statements about sensations and time to create a connection with the…

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William Smith

Writer & Journalist