-
How You Can Create Mesmerizing Presentations with Neuromarketing (Part 1)
How would you like to fascinate your audience in your next business presentation? Well, now you can. The ability to captivate and influence an audience is a critical skill. By understanding the psychological principles that govern human behavior, you can create presentations that not only engage but also persuade your audience. This guide draws on…
-
The Invisible Script: How to Write Ads and Posts That Speak Directly to the Subconscious
As marketers, we’re always looking for ways to make our ads more effective. One powerful technique that’s often overlooked is the use of language that speaks directly to the subconscious mind. Our subconscious mind is responsible for many of our thoughts, emotions, and behaviors. It’s the part of our mind that stores memories, intuitions, and…
-
The Art of Paltering: Political Persuasion in Your Copywriting
In marketing and sales, the ability to persuade is both an art and a science. One technique that has gained attention in recent years is paltering—the strategic use of true statements to mislead or manipulate an audience. While the term might sound dubious, paltering can be a powerful tool when used responsibly. This article will…
-
The Hidden Costs of “Free”: Understanding the Consequences of Choosing a Competitor’s Free Offer
As a business owner, you’re likely no stranger to the allure of “free” offers from competitors. It’s tempting to consider switching to a service or product that promises to save you money upfront. However, it’s essential to look beyond the initial cost savings and consider the potential long-term consequences of choosing a competitor’s free offer….
-
Uncork the Big Idea: A No-Nonsense Guide for Copywriters
Alright, let’s cut to the chase. You’re staring at a blank page, fingers hovering over the keyboard, waiting for that lightning bolt of brilliance to strike. You need the Big Idea—the kind that grabs your reader by the collar and doesn’t let go. But instead, you’re stuck, spinning your wheels in a mud pit…
-
Why Are Advertisers Raving About This Language Pattern?
If you’ve studied copywriting and marketing, you’ve probably come across the advice of getting a prospect´s emotions involved. Unfortunately, many of these instructors don´t tell you how to do it. There are several ways to get prospects’ emotions stirred. One way is to pile on benefit after benefit of your product, so your readers-listeners’ mouths…
Hypnotic Language Patterns for Advertising
Copywriting beyond features and benefits
Follow Me On Instagram
@WillamSmith
This is how it all started…
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas sed fringilla velit, eget pulvinar lacus. Nulla risus nunc, accumsan eget eros eu, finibus efficitur leo. Fusce eget vehicula est, ac auctor augue. Praesent tincidunt non nulla eu aliquet. Mauris libero nisl, pellentesque et consectetur vitae, pulvinar eget massa. Quisque non pharetra ex. Nam quis ipsum luctus, consectetur elit nec, interdum justo. Vivamus ac cursus purus. Pellentesque in justo mauris. Vivamus vitae imperdiet nisl. Ut eget leo sollicitudin, rutrum est id, sagittis turpis.
Quisque iaculis rhoncus sem et elementum. Nullam non ante consequat, aliquet sapien at, tincidunt elit. Aliquam pharetra lobortis lorem, ac scelerisque metus pretium quis. Maecenas vitae dui vel tellus viverra tincidunt in et quam. Aliquam sed urna id lacus tempor mollis vel nec nisi. Phasellus sed urna nec ligula egestas accumsan sed eu ante. Mauris sit amet nisi lorem. Curabitur feugiat ante sed eros tincidunt, ac facilisis enim iaculis. Nulla sodales ac lectus sit amet dictum. In volutpat urna vel leo egestas sagittis. Praesent ornare vulputate massa, non bibendum libero egestas in. Suspendisse semper, ante et faucibus aliquam, risus ligula bibendum eros, id varius lacus eros nec leo. Sed sit amet nibh in lorem ornare congue. Mauris nec massa auctor, interdum erat vitae, tristique tortor. Aliquam accumsan nec velit ut volutpat.
William Smith
Writer & Journalist