Hypnotic Language Patterns for Advertising

Copywriting beyond features and benefits

  • Persuasive writing: Anchoring Objections to Your Competitors

    How would you like a quick and dirty way to plant objections in your prospects’ minds about your competition while at the same time you come out smelling like a rose? This language pattern can be used for any aspect of your ad, but it’s especially useful when your competition is hiding some sort of…

  • How to Use Positive Psychology in Your Advertising Copy

    As advertisers, our ultimate goal is to create compelling messages that resonate with our target audience, leading to increased brand awareness, customer engagement, and sales, right? One effective strategy to achieve this is by incorporating Positive Psychology principles into your copy. Positive Psychology focuses on promoting happiness, well-being, and personal growth. By tapping into these…

  • Advertising Language: Asking Why

    “Here we are, trapped in the amber of the moment. There is no why.” ~ Kurt Vonnegut In NLP therapeutic interventions, it’s considered bad form to ask clients “Why” questions. The reason being that answers to these types of questions tend to validate their behavior or their responses to the troubling situation. Questions like, “Why…

  • What Malcolm X taught me about marketing

    Malcolm X is widely known for his activism and advocacy for the civil rights of African Americans. However, his life and philosophy offer valuable lessons that extend far beyond social justice. In fact, there are many parallels between Malcolm X’s approach to activism and effective marketing strategies. At first glance, it might seem like there…

  • Unlocking the Power of Presuppositions in Advertising 1: The Magic of Automation and Unconscious Influence

    The art of persuasion often operates beneath the surface, weaving subtle cues into the fabric of communication. One potent technique at the disposal of marketers is the use of language patterns that presuppose certain states or actions. Particularly, words and phrases that imply automatic or unconscious processes can significantly enhance the persuasive impact of your…

  • Break the Mold of Standard Non-Conformity

    “If you want to be one of the non-conformists, then all you have to do is dress like us and listen to the same music as we do.” ~ Goth Kid in South Park episode Raisins Highly intelligent and innovative people like you already know that prospects and customers want to belong to a special…

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William Smith

Writer & Journalist