“Unlocking the Subconscious… Mastering Ericksonian Truisms in Marketing for Deeper Connection and Influence”

Tapping into the subconscious mind of your target audience can significantly enhance the effectiveness of your message. One potent tool in achieving this is through the use of Milton Erickson’s language patterns, specifically focusing on “Truisms About Sensations and Time.”

This approach leverages universal statements about sensations and time to create a connection with the reader’s past experiences, feelings, and inevitable truths, thus fostering a deeper engagement with your message.

Understanding Truisms About Sensations and Time

Truisms about sensations and time involve statements that are universally true for most people, regarding their experiences and feelings over time. By acknowledging these universal truths, marketers and copywriters can create a sense of empathy and understanding with their audience, making the subsequent message more persuasive and relatable.

Application in Your Marketing Materials

To effectively incorporate this language pattern into your marketing materials, consider the following strategies and examples:

1. Create a Relaxed Connection: 

   – Example: “Most people have experienced a feeling of being totally relaxed, much like the sensation you’ll encounter with our luxury spa treatments.”

   – Strategy: Link your product or service to a universally positive sensation, suggesting that experiencing your offering is akin to reliving that universally pleasant moment.

2. Highlight the Value of Expertise:

   – Example: “Most people know that mastering a new skill takes time and effort; that’s why our online courses are designed to fast-track your learning.”

   – Strategy: Acknowledge a common challenge and position your product or service as a smart solution, emphasizing the value of your offering in overcoming this hurdle.

3. Position Your Offering as an Inevitable Discovery:

   – Example: “Sooner or later, everyone realizes the importance of healthy eating, which is why our meal plans have become a must-have for those looking to improve their diet.”

   – Strategy: Suggest that discovering and using your product is a natural step in the customer’s journey, making it feel like a wise and inevitable choice.

4. Leverage Sensory Experiences:

   – Example: “Most people enjoy the refreshing coolness of a light breeze on a hot day, similar to the feeling you’ll get from our air conditioning units.”

   – Strategy: Draw parallels between your product and universally enjoyable sensory experiences to evoke positive associations and feelings.

5. Incorporate the Element of Time:

   – Example: “Sooner or later, you’ll be asked to lead. Equip yourself for that moment with our leadership training seminars.”

   – Strategy: Use the inevitability of time to stress the importance of being prepared, positioning your product or service as essential for future success.

By skillfully integrating Ericksonian language patterns into your copywriting and advertising efforts, you can raise the power of your messaging, making it resonate on a deeper level with your audience. 

These strategies not only enhance the persuasiveness of your communication but also foster a sense of connection and understanding, crucial elements for driving engagement and action. Whether you’re selling a product, a service, or an idea, leveraging the power of universal sensations and the inevitability of time can significantly impact your marketing effectiveness.

The benefit of using Milton Erickson’s language pattern of truisms about sensations and time in your marketing material 

The power lies in its profound ability to engage the subconscious mind of the audience, leading to several key advantages:

1. Creates Immediate Connection: By referencing universal sensations and experiences, you tap into the shared human experience, creating an immediate emotional connection with your audience. This familiarity breeds trust and openness to the message that follows.
2. Enhances Persuasiveness: When your audience recognizes the truth in your statements about common sensations and experiences, they’re more likely to accept subsequent claims or suggestions. This acceptance makes your call to action more compelling, as the audience feels understood and aligned with your messaging.
3. Bypasses Skepticism: Ericksonian language patterns are designed to be subtly persuasive, bypassing the critical, analytical part of the brain. By framing your product or service within universally accepted truths, you reduce resistance and skepticism, making your audience more receptive to your message.
4. Facilitates Deeper Engagement: These language patterns speak directly to the subconscious, evoking imagery and emotions that deepen engagement with your content. This not only captures attention but also makes your message more memorable.
5. Encourages Self-Reflection and Personalization: By invoking broad yet relatable experiences, you invite your audience to reflect on their own experiences and how they relate to what you’re offering. This personal connection makes your product or service more appealing, as it feels tailored to them.
6. Positions Your Brand as Understanding and Empathetic: Utilizing these patterns demonstrates a deep understanding of human nature and experiences. This positions your brand as empathetic and caring, qualities that are highly attractive to consumers.
7. Increases Conversion Rates: All these factors—connection, persuasiveness, reduced skepticism, engagement, personalization, and brand perception—converge to increase the likelihood of your audience taking the desired action, whether that’s making a purchase, signing up for a newsletter, or any other conversion goal.

Ericksonian language patterns leverage psychological principles to create more effective, emotionally resonant marketing materials. By acknowledging universal truths, you not only respect your audience’s intelligence but also appeal to their deepest senses of self, significantly enhancing the impact of your marketing efforts.