Here’s a great way you can create a compelling future for your clients, and it can be done with just one sentence. It’s best to use this NLP Language Pattern as a headline or subhead. This very easy and very effective pattern goes like this:
Modal Operator of Possibility + Desirable Benefit (your prospects’ goals) + Future phrase
or
ATTENTION: (Target Market). + Modal Operator of Possibility + Desirable Benefit + Future
Here are some examples:
- Be able to Control Your Boss’s mind by next week
- You Can Speak French by October 15
- ATTENTION: Acne Sufferers. You can have clear, touchable skin by August 1st.
- You will be able to speak in front of a large audience fearlessly by April 10…
If you’re selling some sort of money making opportunity, be careful of telling your prospects they can earn a specific dollar amount before a certain date; it’s illegal to do that these days (at least here in the USA). However, there are other legal ways to imply your prospects can earn specific amounts of money.