Hypnotic Language Patterns for Advertising

Copywriting beyond features and benefits

  • You Will Be Able to Future Pace the Possible After Reading This…

    Here’s a great way you can create a compelling future for your clients, and it can be done with just one sentence. It’s best to use this NLP Language Pattern as a headline or subhead. This very easy and very effective pattern goes like this: Modal Operator of Possibility + Desirable Benefit (your prospects’ goals)…

  • 9 Subliminal Messaging Tactics for Effective Advertising

    The art of persuasion often operates beneath the threshold of conscious awareness. Subliminal messaging, when done ethically and effectively, can profoundly influence consumer behavior, subtly nudging them towards making a purchase decision. Here are nine powerful tactics that leverage this under-the-radar approach: 1. Embedding Commands in Throughout Craft your advertisements as stories that engage the…

  • Hierarchy of Criteria: In Which Your Prospects Value Their Money More Than Your Product (and what you can do about it)

    Let’s say that your prospects have an urgent problem your product can solve. They believe the claims you’re making about your product. Let’s also say that they have the money to buy your product. And that your product is sufficiently different enough (your USP) to separate it from your competitors. After all of that, they’re…

  • What Harry Houdini Can Teach You About Promotion

    As a copywriter, there’s a lot we can learn from Houdini’s promotional prowess. Here’s how you can incorporate his tactics into your own promotional strategies. Create a Persona Houdini understood the power of a compelling persona. He wasn’t just a magician; he was “The Handcuff King,” a master of escapes. This persona was larger than…

  • E-Prime is Good: How to Make Your Copywriting Strong

    If you’ve studied the “rules” of writing tight ad copy, you have undoubtedly run across this rule: “Don’t use the passive voice. Use the active voice instead.” In other words, you would change a sentence like this: “The copy was written by me.” (PASSIVE VOICE) TO “I wrote the copy.” (ACTIVE VOICE) Doing this gives…

  • The Power of Nostalgia: How to Tap into the Past to Drive Sales and Engagement

    Nostalgia can be a powerful tool in copywriting, as it allows you to tap into the emotions and memories of your audience in a way that can be compelling and persuasive. Here are some tips for using nostalgia effectively in your copy: 1. Identify your target audience and the cultural touchstones that will resonate with…

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William Smith

Writer & Journalist