Hypnotic Language Patterns for Advertising

Copywriting beyond features and benefits

  • Persuasive Techniques: Create Ease/Eliminate Difficulty for Your Prospects

    People are lazy. But you already knew that. Anything that can make your ad easier to read and easier to act upon is what you want. As you also know, people would rather have something done for them than do it themselves. So if there is any way you can make your product or service…

  • How to Write a Speech That’s Incredibly Compelling Using Nested Loops

    Whether it’s a best man speech, a graduation speech, or a business presentation, you’re probably going to have to give at least one speech in your life. Here’s a way to make it very persuasive: Who is your audience? What is the main idea you want them to walk away with? What state(s) do you…

  • How to Write Persuasive Advertising for Food (Part 3)

    Welcome back to our delectable journey into the art of persuasive food advertising. In the first parts, we explored the foundational elements of menu psychology and the powerful impact of sensory-rich words, health and diet descriptors, nostalgic phrases, geographic identifiers, and brand names. Now, in Part Three, we’re going to dive deeper, adding more advanced…

  • The Value of Happiness: Integrating Positive Psychology into Hypnotic Ad Copy

    Creating ad copy that not only captures attention but also compels action is vital. It’s not enough to be persuasive; your words need to vibrate on a deeper, emotional level. Today, we look into a transformative approach: integrating Positive Psychology into hypnotic ad copy. This marriage of science and art can elevate your copywriting, driving…

  • How to Write Persuasive Advertising for Food (Part 2)

    Perfect for restaurants and food products. This is a great recipe for creating delectable word descriptions without sounding weird. Throw in a few NLP language patterns to leaven the mix, and you’ve got meta-layers on meta-layers of rich, persuasive goodness. Let’s dig in… Findings in menu psychology tells us that diners actually enjoy the names…

  • Influential Advertising – Planting Seeds of Doubt

    Directly bashing competitors in your ads is considered a no-no. Doing so makes you and your offer look desperate, having the opposite effect of what you intended. But there are ways to indirectly, almost subliminally put down competitors. This pattern needs careful consideration and comparison of your offer and that of your competitors. The first…

Follow Me On Instagram

@WillamSmith

This is how it all started…

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas sed fringilla velit, eget pulvinar lacus. Nulla risus nunc, accumsan eget eros eu, finibus efficitur leo. Fusce eget vehicula est, ac auctor augue. Praesent tincidunt non nulla eu aliquet. Mauris libero nisl, pellentesque et consectetur vitae, pulvinar eget massa. Quisque non pharetra ex. Nam quis ipsum luctus, consectetur elit nec, interdum justo. Vivamus ac cursus purus. Pellentesque in justo mauris. Vivamus vitae imperdiet nisl. Ut eget leo sollicitudin, rutrum est id, sagittis turpis.

Quisque iaculis rhoncus sem et elementum. Nullam non ante consequat, aliquet sapien at, tincidunt elit. Aliquam pharetra lobortis lorem, ac scelerisque metus pretium quis. Maecenas vitae dui vel tellus viverra tincidunt in et quam. Aliquam sed urna id lacus tempor mollis vel nec nisi. Phasellus sed urna nec ligula egestas accumsan sed eu ante. Mauris sit amet nisi lorem. Curabitur feugiat ante sed eros tincidunt, ac facilisis enim iaculis. Nulla sodales ac lectus sit amet dictum. In volutpat urna vel leo egestas sagittis. Praesent ornare vulputate massa, non bibendum libero egestas in. Suspendisse semper, ante et faucibus aliquam, risus ligula bibendum eros, id varius lacus eros nec leo. Sed sit amet nibh in lorem ornare congue. Mauris nec massa auctor, interdum erat vitae, tristique tortor. Aliquam accumsan nec velit ut volutpat.

William Smith

Writer & Journalist