Hypnotic Language Patterns for Advertising

Copywriting beyond features and benefits

  • Crafting Desire Through Creation Stories

    We often find ourselves ensnared in the allure of end results, the gleaming finish of the product ready for the consumer’s grasp.  However, I urge you to consider the profound impact of unveiling the process behind the creation of a product. This narrative is not merely a tale of inception to completion; it is a…

  • Mastering Embedded Commands in Sales (a quick course)

  • 5 Neuromarketing Tactics Every Marketer Should Use NOW

    As marketers, we need to go deep into the human psyche and understand what truly motivates people. Neuromarketing, the fusion of neuroscience and marketing, offers us a treasure trove of insights. Let’s explore five neuromarketing tactics that you can implement right now to enhance your marketing strategy. ➀ Leverage the Power of Mirror Neurons Mirror…

  • How to Use “New” to Disparage Your Competition

    How would you like—using just a few words—to have your readers, viewers, or listeners completely remove the idea of using your competition’s products? Normally, when we see or hear the word “new”, we tend to think of something positive. But there is a way to use “new” that can conjure up a whole slew of…

  • The Hypnotic Power of Storytelling: How to Make Your Ad Copy More Engaging

    In the dark alleys of the mind, stories weave their spells, binding the listener in a trance of anticipation and desire. The words, like a syringe to the vein, deliver their potent cocktail straight to the heart, bypassing the rational mind. This is the essence of storytelling in ad copy—an alchemical fusion of words and…

  • The Hypnotic Power of Rhetorical Questions: Can They Make Your Ad Copy More Engaging?

    Rhetorical questions—those seemingly simple queries that don’t demand an answer—can hold immense power in the world of advertising. But why? How can a question that doesn’t seek a response engage, persuade, and ultimately convert your audience? Let’s delve into the hypnotic allure of rhetorical questions and explore how you can harness this potent tool to…

Follow Me On Instagram

@WillamSmith

This is how it all started…

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas sed fringilla velit, eget pulvinar lacus. Nulla risus nunc, accumsan eget eros eu, finibus efficitur leo. Fusce eget vehicula est, ac auctor augue. Praesent tincidunt non nulla eu aliquet. Mauris libero nisl, pellentesque et consectetur vitae, pulvinar eget massa. Quisque non pharetra ex. Nam quis ipsum luctus, consectetur elit nec, interdum justo. Vivamus ac cursus purus. Pellentesque in justo mauris. Vivamus vitae imperdiet nisl. Ut eget leo sollicitudin, rutrum est id, sagittis turpis.

Quisque iaculis rhoncus sem et elementum. Nullam non ante consequat, aliquet sapien at, tincidunt elit. Aliquam pharetra lobortis lorem, ac scelerisque metus pretium quis. Maecenas vitae dui vel tellus viverra tincidunt in et quam. Aliquam sed urna id lacus tempor mollis vel nec nisi. Phasellus sed urna nec ligula egestas accumsan sed eu ante. Mauris sit amet nisi lorem. Curabitur feugiat ante sed eros tincidunt, ac facilisis enim iaculis. Nulla sodales ac lectus sit amet dictum. In volutpat urna vel leo egestas sagittis. Praesent ornare vulputate massa, non bibendum libero egestas in. Suspendisse semper, ante et faucibus aliquam, risus ligula bibendum eros, id varius lacus eros nec leo. Sed sit amet nibh in lorem ornare congue. Mauris nec massa auctor, interdum erat vitae, tristique tortor. Aliquam accumsan nec velit ut volutpat.

William Smith

Writer & Journalist