Hypnotic Language Patterns for Advertising

Copywriting beyond features and benefits

  • Influential Advertising: Can You Use Conversational Postulates in Your Marketing?

    As you probably know, questions are a fantastic tool to get your prospects involved in your copy, don’t you think? To crank up the power of your copywriting questions, you can add what are called “Conversational Postulates.” These are questions, that if taken literally, would require a yes/no answer, but in actuality, presuppose and produce…

  • Create a Sense of Belonging – Make Your Audience Feel Like They’re Part of a Community

    But how do we tap into this deep-seated need? How do we create a sense of belonging that resonates with our audience, making them feel like they’re part of something bigger than themselves? The answer lies in understanding the psychology of belonging. You see, when we feel like we belong, our brains release a cocktail…

  • Ad Copywriting: Expert Rub Off

      How would you like instant credibility? How would you like to take your learnings and have the people who taught you these learnings endorse you, even if you’ve never met them. . . even if they’re no longer with us? It all works with a simple language pattern and the meme that comes attached…

  • Transform Product Features into Compelling “Triple” Benefits: A Guide for Copywriters to Power Up Their Skills

    As a copywriter, your ability to convert the features of a product into appealing benefits can significantly influence the effectiveness of your content. This transformation is not just about listing what a product can do, but about showing your audience how it can enrich their lives. To do this effectively, you need to understand and…

  • Harnessing the Power of Stacked Representations in Your Advertising

    What are Stacked Representations? Stacked representations are a technique used in communication and advertising that layers positive mental images, one on top of another, to create a compelling narrative. It’s about building a ladder of appealing concepts that lead the listener or reader through a series of positive thoughts and feelings. Imagine the Possibilities Consider…

  • No Other Advertising Claim Beats Parity Advertising

    “Comparisons are odorous.” ~ Constable Dogberry Everyone selling a product or service should be able to differentiate themselves from all of their competitors. It’s smart business. But what if you can’t? What if you’re selling some sort of commodity item? Or you’re a copywriter who’s been given an assignment for a product that’s the same…

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William Smith

Writer & Journalist