Hypnotic Language Patterns for Advertising

Copywriting beyond features and benefits

  • Plant Post Hypnotic Suggestions in Your Ads

    Has this ever happened to you? Somebody comes to your website, surf away and not buy anything? Or you’ve tried to convince somebody to take your advice…and they didn’t take it? Or how about when you send an email that definitely needs a reply, and the recipient doesn’t reply? Quite annoying, right? Well, today I’m…

  • Antimetabole: Master Your Marketing When You Market Your Mastery

    The way you craft your message can make all the difference to its effectiveness. One rhetorical device that stands out for its impactful symmetry and memorable phrasing is “antimetabole.” (pronounced ‘anti-meta-bo-lee’) .This stylistic figure, which involves repeating a phrase in reverse order, not only adds a lyrical quality to your writing but also enhances the…

  • Influential Advertising: Can You Use Conversational Postulates in Your Marketing?

    As you probably know, questions are a fantastic tool to get your prospects involved in your copy, don’t you think? To crank up the power of your copywriting questions, you can add what are called “Conversational Postulates.” These are questions, that if taken literally, would require a yes/no answer, but in actuality, presuppose and produce…

  • Create a Sense of Belonging – Make Your Audience Feel Like They’re Part of a Community

    But how do we tap into this deep-seated need? How do we create a sense of belonging that resonates with our audience, making them feel like they’re part of something bigger than themselves? The answer lies in understanding the psychology of belonging. You see, when we feel like we belong, our brains release a cocktail…

  • Ad Copywriting: Expert Rub Off

      How would you like instant credibility? How would you like to take your learnings and have the people who taught you these learnings endorse you, even if you’ve never met them. . . even if they’re no longer with us? It all works with a simple language pattern and the meme that comes attached…

  • Transform Product Features into Compelling “Triple” Benefits: A Guide for Copywriters to Power Up Their Skills

    As a copywriter, your ability to convert the features of a product into appealing benefits can significantly influence the effectiveness of your content. This transformation is not just about listing what a product can do, but about showing your audience how it can enrich their lives. To do this effectively, you need to understand and…

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William Smith

Writer & Journalist